The winners across seven categories will be revealed during the Toy Industry Awards on the first evening of Toy Fair
The British Toy & Hobby Association (BTHA) has announced the finalists for the 2025 Toy Retailer of the Year Awards.
The finalists have been shortlisted in a process led by the British Toy & Hobby Association across seven categories that encompass the breadth of toy retail, from independents to multiples, online stores and toy departments. They are also in the running for the prestigious Overall Toy Retailer of the Year for 2025.
The winners will be announced along with any other special BTHA awards, as well as the Toy and Supplier category awards, during an evening function on the first evening of Toy Fair 2026, Tuesday 20 January 2026.
The Toy Retailer of the Year Awards 2025 shortlist is:
Independent Toy Retailer of the Year (single store)
- Dalscone Toy Shop, Dumfries
- Toys N Tuck, Southend On Sea
- Banba Toymaster, Dublin
Independent Toy Retailer of the Year (multi store)
- Howleys Toymaster
- SMF LTD / Toytown
- Toy Barnhaus
Toy Department of the Year
- Fenwick
- Toy Emporium at Webbs Garden Centre, Wychbold
- Garsons Garden Centre, Esher
Multiple Toy Retailer of the Year
- The Entertainer
- Argos/Sainsburys
- Smyths
Partnership Award
- Selfridges
- Smyths
- B & M Stores
Outstanding Achievement Award
- Toys Toys Toys, Liverpool
- Booghe Toys
- The Entertainer
Online Excellence Award
- Amazon
- Smyths
- Very
