MJA Licensing and WP Brands will manage the international growth of the beloved Carte Blanche brand across key European territories, Australia and New Zealand
Bulldog Licensing, licensing agent for the Carte Blanche Greetings Me to You brand and its signature characters Tatty Teddy and Tiny Tatty Teddy, has announced the appointment of two sub-agents to address the brand’s growth in some key territories.
MJA Licensing will help grow the brand across France, Belgium and Luxembourg, with WP Brands managing licensing activity in Australia and New Zealand.
“Tatty Teddy is already one of the most popular character brands on the market, with a strong and enduring family appeal that is extending into many new markets and growing in established ones”
Bulldog Brand Manager Sophie Yates said: “Tatty Teddy is already one of the most popular character brands on the market, with a strong and enduring family appeal that is extending into many new markets and growing in established ones. Managing this growth has meant expanding the brand’s representation – and we’re thrilled to have the skill and expertise of MJA Licensing and WP Brands to support brand growth in two key territories.”
Both of these respected companies will be working with a property that is enjoying a growing international presence more than three decades since it burst on the scene to become a hit in the greetings card market, quickly expanding into licensing.
MJA Licensing’s Françoise Bouvet said: “For many years Me to You has been the go-to brand for love, friendship, and sharing the moments in life that really matter […] We see it as a brand with enormous potential across the territories we manage.”
John Vasta, MD, WP Brands added: “When customers have something to say, whether to a friend or loved one, a Me to You product helps them express the emotion they want to convey. The sentimental nature of the brand continues to resonate with and connect fans worldwide. It’s already making major inroads into the Australia and New Zealand markets and we’re looking forward to taking this wonderful brand to the next level.”
