Cloudco Entertainment launch their Care Bear Stare campaign today, a global celebration of one of the most cherished moments in Care Bears’ history. First introduced over 40 years ago, the legendary Care Bear Stare returns with a new video interview featuring the original cast of Care Bears, a series of real-world and digital activations, and a movement for fans across generations to harness the power of togetherness and caring spirit in 2025.
Kristy Miall, Cloudco Entertainment’s director of global marketing, said: “There couldn’t be a better time to remind ourselves of our own ability to change the status quo through our own Care Bear Stares – little personal acts of kindness, or thoughtfulness. Care Bears have always been so much more than toys – working together, looking after your friends, defeating evil, and spreading positivity joy for everybody which is what we are embodying through this campaign.”
“There couldn’t be a better time to remind ourselves of our own ability to change the status quo through our own Care Bear Stares”
From nostalgic fans to the next generation, the Care Bear Stare campaign invites everyone to get involved through a series of activations –
Exclusive Video Premiere – A fresh take on the Care Bear Stare, debuts today on social platforms and YouTube via Premier Kids on April 25, 2025
Social Media Magic – Meme-driven, trend-led, and designed to surprise and delight, with playful combinations of Care Bears and fan-favorite friends
Acts of Kindness – Fans can follow and contribute to the movement using #CareBearStare, sharing real moments of care –sending a message, giving a hug, helping a friend—no gesture is too small.
IRL Activations – The Care Bears will be popping up at major moments throughout 2025
Kristeen Tibbits, head of global brand marketing at Cloudco Entertainment, said: “Through this campaign, we’re bringing positivity to people by uniting Care Bears together along with other beloved characters in fun, unexpected ways. There’s a lot in store – and our hope is that the connection and delight we put out into the world will inspire others to do the same.”
