Artist Sophie Tea hosted an exclusive games night in Shoreditch, in celebration of Asmodee board game Catan’s milestone birthday
Asmodee’s beloved board game Catan marked its 30th birthday in style with an exclusive games night hosted at the art studio of superfan Sophie Tea in Shoreditch. The evening event brought together top influencers and board game enthusiasts for a night of fun, strategy, and celebration of the iconic game.
Guests had the chance to play Catan in an intimate, vibrant setting, celebrating the game’s enduring popularity and its role in connecting players across the globe. The event combined the warmth of a close-knit gathering with the excitement of a shared gaming experience, highlighting the community and creativity that has made Catan a beloved favourite for decades.
Influencers in attendance praised the event for its atmosphere and unique setting. Host Sophie Tea, a Catan superfan, said: “It was incredible to have fellow fans come together in my studio to celebrate Catan. Everyone was so engaged, and it was amazing to see people enjoying the game in such a creative space.”
Generation Media and Mason Williams collaborated to bring the event to life. Generation Media Associate Director Becky Evans said: “We saw an opportunity to connect Sophie, a huge Catan fan with our client Asmodee, it is amazing to bring this idea to life!”
Rita Rowe, Managing Director of Mason Williams, adding, “We were delighted to support Catan’s birthday celebration and secure such an incredible group of influencers to experience the game and create a real buzz on the night.”
“Hosting the Catan birthday celebration was a fantastic way to connect with our fans and showcase the game’s timeless appeal,” added Jo Duggan-Rees, Senior Marketing Manager, Asmodee. “We loved seeing players and influencers alike enjoying the experience and sharing their love for Catan. It’s wonderful to witness how the game continues to bring people together.”
The evening also featured giveaways, photo opportunities, and informal chats about gaming strategies, allowing attendees to connect over their shared love for Catan. The event highlighted the game’s continued relevance and the joy it brings to players of all ages, reinforcing its status as one of the world’s most beloved board games.
