Character operated two stands at the pop-culture show, highlighting The Mighty Morphin Power Rangers range and the newly launched Kimmon line
Character Options brought a major presence to MCM London Comic Con last weekend, which drew crowds of 130,000 across three days at Excel London.
Character operated two stands on the show floor. The Mighty Morphin Power Rangers toy collection took centre stage on the first stand, Attendees enjoyed an impressive product display, fan-focused photo opportunities, and customer giveaways. The stand also hosted an official Power Rangers cosplay meet, which saw crowds flocking to join the action and meet their favourite characters. With hundreds of fans, adults and children alike queuing to take pictures at the Ranger Cosplay event it marked an impressive moment for the brand!
“Being able to meet our fans face-to-face – to watch their reactions, hear their stories and show them what’s new – is invaluable”
A second stand focused on Character Options’ newly launched Kimmon line. Giving visitors the opportunity to see the full collection of blind boxes, key chains, accessories and plush in all its glory. It was Kimmon’s first UK outing and coincided perfectly with the launch last week. The range was extremely well received by all who saw it and this was reflected in retail sales, return visitors throughout the weekend and live feedback from customers.
The two-stand strategy provided the perfect opportunity for tailored engagement to the diverse visitor profile, strengthening reach and extending brand narrative throughout the show and beyond.
“Being able to meet our fans face-to-face – to watch their reactions, hear their stories and show them what’s new – is invaluable,” said Character Options’ Marketing Director, Mark Hunt. “The chance to engage this many people in one place, within the MCM environment of 130,000 strong, gives us real momentum for both of these brands.”
