Developed in-house under license from Hasbro, the range introduces vehicle and track-based play to the Peppa Pig toy portfolio
Character Options’ innovative Peppa Pig Whizz-Around range has launched in stores nationwide.
The new range introduces an exciting vehicle and track-based play pattern to the Peppa Pig toy portfolio and was created and developed in-house at Character Options under license from Hasbro.
Each set in the vibrant collection includes an easy, jigsaw-style track system perfect for little hands, along with fun, customisable accessories and character vehicles that spring into action at the press of a button.
“We’re thrilled to introduce Peppa Pig Whizz-Around to the market. It’s an exciting new way for preschoolers to enjoy Peppa Pig, and the early response has been fantastic”
Key to the launch line-up are themed playsets that are familiar to all Peppa Pig fans, including Peppa’s Little Red Car Set, featuring Peppa in her family’s iconic red car, complete with road track, accessories, and press-to-go action, and the Clickety Clack Train Set, with Rebecca Rabbit’s Little Red Train, including Train Station with motion-activated sound effects. The biggest box item in the range, Peppa’s Great Big World Set, is the ultimate Whizz-Around adventure with Peppa’s Red Car, George’s Little Blue Train, Grandpa Pig’s Boat, multiple track types, accessories, Peppa’s House, and Schoolhouse with sound effects.
Mark Hunt, Marketing Director at Character Options, said: “We’re thrilled to introduce Peppa Pig Whizz-Around to the market. It’s an exciting new way for preschoolers to enjoy Peppa Pig, and the early response has been fantastic. With our marketing push well underway, we expect this range to become a must-have for 2025.”
Following its in-store arrival, early sales have been exceptionally strong, with retailers reporting high demand across the range. Building on this momentum, a comprehensive marketing campaign is underway, featuring TV advertising, YouTube pre-roll, in-store theatre and an extensive multi-tiered influencer programme. Added to this is dedicated social media activity, designed to keep Peppa Pig Whizz-Around front of mind with families ahead of the gifting season.
Sally Carnota, Senior Director, Licensed Consumer Products, UK & Iberia at Hasbro, added: ”Peppa Pig Whizz-Around is a fantastic example of what makes our work with Character Options so special—thoughtful innovation grounded in storytelling preschoolers love. This range introduces a fresh play pattern with beautifully designed, motion-activated track and vehicle play that’s both intuitive and full of charm. It’s been a joy to see fans respond so enthusiastically, and we’re excited to watch this line delight families across the UK and across EMEA in the months ahead.”
