Craft Buddy has announced a distribution agreement with Crayola Italy. The partnership will see Crayola manage the distribution of Craft Buddy’s Crystal Art and Paint by Numb3rs ranges across both the Spanish and Italian markets.
Crayola will be showcasing Craft Buddy’s ranges at the Milan Toy Fair, taking place on 4–5 May 2025 at Fiero Milano City, Italy. As Italy’s premier trade fair for toys, children’s products, and stationery, the event provides an ideal platform to unveil this exciting collaboration to the industry.
Crayola Italy will distribute Craft Buddy’s bestselling lines including Crystal Art Buddies, Greetings Cards, Scrolls, and Mega Activity Sets, as well as exciting new 2025 launches including Crystal Art Wildlife Buddies.
“This partnership marks a fantastic step forward in expanding our international presence and introducing even more customers to the joy of creative crafting”
And there’s more – the Crystal Art Harry Potter Sticker Album is set to be a major highlight for 2025, offering fans the thrill of collecting, crafting, and connecting. Designed to foster community engagement, the album is supported by a dedicated Facebook group where Potterheads can swap stickers, share their progress, and celebrate their collections. Beyond its immediate fun, the album also serves as a cherished keepsake for Harry Potter enthusiasts of all ages.
Marco Rosetti, general manager at Crayola Italy & Iberia, said: “Crayola are so pleased to be collaborating with Craft Buddy, distributing their fantastic range of creative crafting products in Italy and Spain, further enriching our current extensive arts & crafts offering.”
Dan Ward, head of sales at Craft Buddy, said: “This partnership marks a fantastic step forward in expanding our international presence and introducing even more customers to the joy of creative crafting. With Crayola’s local expertise and our shared passion for innovation, we’re confident it will unlock fantastic opportunities and deliver strong results.”
This collaboration marks a major milestone in Craft Buddy’s international growth strategy, further establishing the company as a global leader in the creative crafts sector.
Milan Toy Fair booth D22-E17
