Major UK retailers back Craft Buddy’s collectable range as excitement builds ahead of the new HBO Harry Potter TV series
Craft Buddy is seeing growing retail momentum for its Harry Potter Crystal Art Sticker Album, with the collectable range now available through major UK retailers including B&M, Hobbycraft and The Works.
Since launch, the range has continued to build momentum and expand its retail footprint, with B&M becoming one of the latest major names to come on board last month. Sales reports from existing retail partners Hobbycraft and The Works are also showing strong performance, demonstrating continued consumer demand for the collection well beyond its initial launch period.
The company is now looking to build on that momentum and expand distribution further as Harry Potter continues to command significant consumer attention in the UK and internationally.
Gary Wadhwani, Co-Founder of Craft Buddy, said: “The continued performance of the Harry Potter Crystal Art Sticker Album has been really encouraging. To see major retailers coming on board since its launch, alongside strong sales through existing partners, shows us there is still a lot of potential in this range.
“Harry Potter has an extraordinary fanbase across generations, while the collecting element gives customers a reason to keep coming back. We’re now speaking to further retailers about bringing the range to their customers.”
The Harry Potter Crystal Art Sticker Album combines the collectability of a traditional sticker album with Craft Buddy’s Crystal Art format. There are 102 designs to collect, featuring characters, locations and objects from across the Wizarding World, from Harry, Hermione and Hagrid to Dobby, Hedwig, the Golden Snitch and more.
The growing retail presence comes as Harry Potter once again takes centre stage for fans. Craft Buddy joined the celebrations around Back to Hogwarts on 1 September in London, as fans marked the annual return to the Wizarding World.
Retailers interested in stocking the Harry Potter Crystal Art Sticker Album or placing an order can contact Craft Buddy’s trade team at trade@craftbuddyltd.co.uk.
