Already a market leader across Central Europe, Craze is expanding its hit Inkee brand across the UK with a range of safe, sensory bath time products for kids
Bath time is getting a serious upgrade. Inkee by Craze transforms an everyday routine into a splashy, sensory-rich experience that blends fun, wellbeing, and creativity. Designed to delight the senses, Inkee turns water into colour, fizz and fragrance, encouraging imaginative play while supporting calm, sensory engagement, and positive bath-time habits.
“Inkee combines fun with a wellness story that resonates with modern families — safe, sustainable, and smile-inducing”
Alf Blohm, Head of Sales UK at Craze, said: “Inkee combines fun with a wellness story that resonates with modern families — safe, sustainable, and smile-inducing. It’s all about turning everyday moments into memorable ones.”
Already one of the market leaders in surprise bath bombs across the GSA region, Craze is now expanding its Inkee range in the UK. Each product is dermatologically tested, vegan, and microplastics-free — a clean, skin-safe alternative to standard bath and body items.
The collection includes fizzing bath bombs, crackling crystals, bubble powders, bath liquids, and face masks — each bursting with vibrant colours and gentle scents that kids adore and parents trust.
The brand’s hit licensed lines include global favourites such as PAW Patrol, Peppa Pig, SpongeBob SquarePants, and Hello Kitty — each bringing its own playful personality to the tub. From Peppa’s pink fizz to SpongeBob’s ocean sparkle, these character-led creations turn the bathroom into a mini adventure playground.
Craze will unveil its latest innovations at Nuremberg Toy Fair 2026.
