New UK toy distributor Different Ltd launches in the UK, with exclusive distribution partnership for German wooden toy brand small foot
Jeremy Pateman and Sabrina Hayhoe have launched Different Ltd., a new UK-based toy distributor.
Launched 1 January, the company will exclusively distribute small foot wooden toys and games in the UK and Ireland, offering 150 stocked lines from the German toy company, and a further 350 skus which can be brought into the UK warehouse on request.
Different Ltd reunites Jeremy and Sabrina, who worked together for nearly a decade at Tactic Games, which closed its UK arm in 2025. Jeremy is Managing Director, while Sabrina will serve as Head of Sales and Marketing, having spent the past year selling the small foot brand in the UK with its previous distributor, bringing continuity and expertise to retail partners.
“We are delighted to be partnering with small foot and launching Different Ltd with such a beautiful brand”
“We are delighted to be partnering with small foot and launching Different Ltd with such a beautiful brand,” said Jeremy. “We are looking forward to connecting with customers over the coming weeks to present the 2026 range and are dedicated to raising awareness of small foot’s fabulous wooden toys with buyers and parents through the course of this year and beyond.”
Sabrina added: “I jumped at the opportunity to be part of Different Ltd.’s exciting launch, and to join forces with Jeremy again was an easy decision to make. The company has a wonderful ethos and an ambitious work ethic, and I will be in my element heading up the sales and marketing. I know the small foot team and the product catalogue well. I can’t wait to grow the business further.”
Both Jeremy and Sabrina will be on the small foot stand (Hall 3, C-30, D-31) at Nuremberg Toy Fair on 27 and 28 January, and are already booking appointments. Get in touch on sabrina@differenttoys.co.uk if you would like to see what’s new for 2026.
The small foot wooden toy range is renowned for its unique, environmentally sustainable toys with high play value, modern designs, and affordability, with a focus on playful learning from birth up until primary school years.
Tobias Wilke, small foot Chief Sales and Marketing Officer, said: “We are excited to be working with Jeremy and Sabrina on driving the small foot business in the UK and to exploring new opportunities at retail. With their passion and experience, we know they are going to be ideal ambassadors for us, and we will do everything we can to support them and their customers.”
