Turkish baby and parenting brand ebebek has brought its innovative “barenting” philosophy and one-stop parenting experience to London’s Wood Green.
Following the successful launch of its flagship store in Greenwich this February and its first UK location in Lakeside, the new store opened on Saturday 10 May.
With this latest launch, ebebek continues its mission to reshape the parenting retail experience in the UK, blending its 20+ years of industry-leading expertise with a community-focused approach that supports “barents” – its own terminology – a blend of baby and parent, every step of the way.
“We are excited to be opening our third UK store in Wood Green, a vibrant and diverse area that reflects our inclusive approach to parenting”
Spanning over 11,840 square feet, the new store offers a comprehensive, hands-on shopping experience, showcasing over 7,000 products across 11 essential parenting categories. From pushchairs and car seats to maternity wear, nursery furniture, feeding accessories, and exclusive toys, the store combines top household brands with ebebek’s trusted in-house lines.
As with all ebebek locations, the Wood Green store features a team of in-store ‘babyologists’ – trained staff ready to offer expert advice, for customers looking for the perfect pushchair or the right size of clothes.
The store will regularly host free parenting workshops, midwife consultancy and expert-led sessions, continuing ebebek’s legacy of educational empowerment and parent-to-parent support.
Halil Erdogmus, group CEO of ebebek, said: “We are excited to be opening our third UK store in Wood Green, a vibrant and diverse area that reflects our inclusive approach to parenting. Our vision is to support every barent, whether online or in-store, by making the journey of parenthood as joyful, informed, and stress-free as possible. We are building more than stores; we are building communities.”
As ebebek continues its rollout across the UK, it remains committed to delivering an exceptional experience that fuses expert guidance, extensive product choice, and a supportive community hub for every family.
