Edx Education, the educational toy brand, has returned to TOTFest. It has teamed up with The Very Hungry Caterpillar and World of Eric Carle to deliver a truly unforgettable play experience for families, with guests enjoying an exclusive sneak peek of its new learning through play range, which will launch later this year. At each event, the company will be hosting a vibrant themed marquee, complete with five engaging play zones designed to bring Eric Carle’s world of discovery and creativity to life.
Visitors can step into an immersive world of play and learning with the brand’s thoughtfully designed activity Play Zones –
Junior String Art Activity – Twist, thread, and tangle into fun while developing fine motor skills
Colour Stampers – Splat, press and create with themed stampers and bold colour play
Rainbow Pebbles Corner – Sort, stack and build using tactile, maths-friendly Rainbow Pebbles
Story Time Corner – Snuggle in for a read-along of favourite World of Eric Carle stories
Dress-Up Area – Little ones can become bugs, butterflies or book characters in the imaginative role-play zone
Then there’s the Photo Zone. With life-size butterfly wings and colourful frames, it’s perfect for those shareable snaps.
Heather Welch, UK general manager at Edx Education and author of Happy Children Play, said: “TOTFest brings so much joy to families, and our The Very Hungry Caterpillar tent adds another layer of wonder. We’ve designed each zone to engage children’s curiosity, boost creativity, and inspire confidence – all through hands-on learning. We’re thrilled to be part of so many families’ festival adventures again this year.”
Jess Houston, senior licensing manager at Penguin Ventures, said: “We’re delighted to see Edx Education bring The Very Hungry Caterpillar to life in such a meaningful way at TOTFest. The spirit of discovery, creativity and joyful learning that runs through Eric Carle’s work is perfectly echoed in this unique festival experience. We can’t wait to see families engage with the new range and create their own Caterpillar memories.”
Upcoming TOTFest events are:
Suffolk – 8th June
Surrey – 22nd June
Cheshire – 6th July
Berkshire – 20th July
