Bigjigs Toys founder and MD Liz Ireland explains how the team keeps products fresh yet authentically Bigjigs – and how recent acquisitions strengthen the company’s offering
Evergreen toys that balance fun and early years development are a hallmark of Bigjigs Toys, which marks its 40th anniversary this year. In our November cover story, founder and Managing Director Liz Ireland explains how the team keeps product faithful to that ethos yet fresh, how recent expansions and acquisitions strengthen the company’s product offering, and what to watch for in 2026.
“Our toys are designed to last through generations and inspire open-ended and imaginative play, which never goes out of style”
“Our toys are designed to last through generations and inspire open-ended and imaginative play, which never goes out of style,” Liz said. “While trends come and go, the joy of building, sorting, stacking and creating remains constant. Whilst we make smaller changes according to trends, for example, updating designs for a modern audience, these classic play patterns continue to be the foundation of our range.”
Read the full interview in the November issue by clicking the X below:
