Managing Director Dave Poulter shares insight into MV Sports’ plans for 2026 – including an exciting move into a brand-new product category
Newness is the operative word for MV Sports in 2026, with a fresh slate of licenses, innovation across own-brand lines, and the introduction of a surprisingly synergistic new product category.
In our January cover story, Dave Poulter, Managing Director, MV Sports, gave us an early look at the company’s plans for the coming 12 months, and what the team is preparing for London Toy Fair later this month.
“We have a strong pipeline of launches planned and will be placing even greater emphasis on newness across the portfolio,” he said. “Innovation and relevance remain key drivers for our customers, and we believe our upcoming ranges are well positioned to meet that demand.”
Click the X to read the full cover story below.
