Jane Hastings, owner of Toys, Toys, Toys in Crosby, has transformed the success of her toy shop and been hailed ‘the TikTok queen’ of the toy trade since joining the social platform last June. TnP finds out more
Jane Hastings still can’t quite believe it. Last spring she was quietly running her independent toy shop, Toys, Toys, Toys in the coastal town of Crosby in Liverpool. Then, in June 2024, she pressed the ‘Go Live’ button on TikTok – and her world turned upside down.
That moment, timed to coincide with the landing of Real FX Disney Stitch from Wow! Stuff, marked the start of a phenomenal new chapter. Jane recalls: “I went live with the launch – and that’s when it really kicked off. It got busier and busier. It’s been crazy!”
In just 16 months, Jane has shipped 106.7k parcels through TikTok Shop, doubled her stockholding, and found herself featured on ITV’s This Morning, alongside presenters Ben Shephard and Cat Deeley.
Read the full interview in the Oct issue of TnP, HERE.
