Ann-Marie Edwards, Category Manager Toys at The Very Group, explores winning the Online Excellence Award at this year’s TIAs and growth in the kidult spend
In an interview for the April issue of Toys n Playthings Ann-Marie Edwards, Category Manager Toys at The Very Group, shard her insight into consumer toy shopping trends.
“Outside of Lego, our biggest success and surprise has been Care Bears,” she said. “We’re seeing adults increasingly buying nostalgic toys for themselves, and that’s exactly what the Care Bear brand brings: nostalgia. We’re also seeing high demand for Pokémon, so much so that we’ve started to introduce ‘waiting rooms’ when new launches come out!”
The online retailer took home the Online Excellence Award at this year’s TIAs, a reflection, she says, on “all the hard work we put in throughout the year to collaborate with our partners and deliver excellence for our customers”
Read the full interview below:
