Zimpli Kids’ Obi Enyi gives us the inside scoop on why retailers love the new Christmas line, the selling power of seasonality, and what’s on the horizon for 2026
Zimpli Kids’ brand-new Christmas collectibles bath range is set to soar at retail this festive season. In our cover story for October, Marketing Manager Obi Enyi gives us the inside scoop on why retailers love the line, the selling power of seasonality, and what’s on the horizon for 2026.
“Christmas is the biggest sales opportunity of the year and we wanted to deliver something new. We combined proven formats with festive themes to create products that feel instantly giftable and highly commercial for retailers,” Obi said.
“Our brand-new Christmas collectible bath range is bursting with seasonal magic! Featuring much-loved festive characters, these limited-edition designs stand out from our everyday favourites, and are designed to drive excitement and sales this festive season. Perfect for sparking impulse buys, the range captures the joy of Christmas and makes bath time even more magical.”
Discover more about the full range and how Zimpli is supporting its launch in the run-up to Christmas 2025 in our full cover story below.
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