The “What’s Your Favourite?” campaign runs throughout 2026 to mark 30 years of Pokémon, kicking off with a star-studded Super Bowl commercial
The Pokémon Company International has unveiled a yearlong 30th anniversary campaign designed to engage fans around the world.
The “What’s Your Favourite?” campaign kicked off during last weekend’s Super Bowl LX with a new commercial featuring famous Pokémon fans. Among the stars were Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko, each championing their favourite Pokémon while showcasing the diversity of the global Pokémon community and the brand’s enduring impact on pop culture and entertainment.
Kenji Okubo, President, The Pokémon Company International, said: “The ‘What’s Your Favourite?’ campaign embodies Pokémon’s overarching mission of bringing people together through a shared love of Pokémon. Since the franchise debuted 30 years ago, Trainers have often asked each other, ‘What’s Your Favourite?’. It’s a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pokémon for them.
“As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we can’t wait to surprise and delight them with more offerings and experiences in the coming months.”
