Under the agreement, Fanattik will produce collectibles, gifts and more for hit video game franchises including World of Warcraft, Diablo and Overwatch
Fanattik has signed a “pivotal” licensing deal to develop collectibles, gifts and more in partnership with video game giant Activision Blizzard.
The deal also includes home décor and accessories for hit video game franchises including World of Warcraft, Diablo, Overwatch, and digital TCG Hearthstone.
“This is a pivotal moment in Fanattik’s story – it’s that big of a deal,” said Fanattik MD Anthony Marks.
“This will be one of the biggest projects our creative team has undertaken,” added Melissa Tudor, Creative Director, Fanattik. “It’s imperative that the products we create hit the target with fans.”
The upcoming range will roll out across multiple regions including Europe, North America, Japan, South Korea, Australasia, MENA, and China.
The deal was brokered by agency Merchantwise on behalf of Activision Blizzard. Philippe Bost, MD Merchantwise International said: “Merchantwise is thrilled to collaborate with Fanattik in developing innovative consumer products for Blizzard Entertainment, bringing beloved franchises like Diablo, Overwatch, and World of Warcraft to our fans globally. This partnership marks a bold step in delivering premium collectibles and merchandise that celebrate the legacy of Blizzard’s iconic gaming universe.”
