First products from the major gift and collectible licensing deal will launch at London and Nuremberg Toy Fairs in January
Fanattik has signed a major gift and collectibles licensing agreement with Sega for Sonic the Hedgehog, one of the most iconic entertainment characters of all time.
Product will launch on Fanattik’s stand at both London and Nuremberg Toy Fairs in early 2026, and will be sold across Europe, North America, Australasia and the Middle East. The deal was finalised during Licensing Expo in Vegas this summer.
“2026 is the 35th anniversary of Sonic the Hedgehog, and commemorative product is something that we specialise in here at Fanattik, so the timing is perfect”
Anthony Marks, MD, Fanattik, said: “2026 is the 35th anniversary of Sonic the Hedgehog, and commemorative product is something that we specialise in here at Fanattik, so the timing is perfect.”
Sega is the latest video game licensor to join the Fanattik portfolio, which includes Bethesda, Microsoft, Capcom, Konami, Activision Blizzard and more.
To learn more about the range, visit www.fanattiktrade.com or email hello@wearefanattik.com.
