The finalists for The Licensing Awards 2025 have been announced. The winners will be revealed on Tuesday 16 September 2025 in The Great Room of The Grosvenor House Hotel in London.
Over 4,000 products were entered across the 12 Product awards categories, with the finalists being selected by retail buyers.
The buyers included those from retailers such as Asda, B&M, BargainMax, Calendar Club, Cardfactory, Character.com, Dobbies, Forbidden Planet, HMV, Hobbycraft, Iceland, Jarrold’s, John Lewis, Longleat, Marks & Spencer, Matalan, Moonpig, Next, Primark, Sainsbury’s, Selfridges, Tesco, The Entertainer, The Very Group, The Works, TJ Morris and Vanilla Underground.
Various validation panels have also convened to discuss, debate and validate all the other categories to arrive at the worthy finalists.
The best licensed toys or games finalists:
Barbie Cutie Reveal Care Bears Series from Mattel
Bluey Squishmallows HugMees from Jazwares
Bullseye Games Range from University Games
Despicable Me 4 Range from Moose Toys
Disney Chatty Stitch & Angel Deluxe Puppetronic Range from WOW! Stuff
Formula 1 Range from LEGO
Fuggler Lord of the Rings from ZURU
The Gruffalo Wooden Toy Range from JoJo Maman Bébé
Miniverse Harry Potter: Make It Mini Potions from MGA
MoVe Hot Wheels Revver Inline Scooter from MV Sports
Rubble & Crew Toy Range from Spin Master
Sonic the Hedgehog 3 Movie Range from Jakks Pacific
Stitch Many Moods Plush from Just Play UK
