The Entertainer has announced that last weekend’s opening of its first Generation 5 store concept in the Bluewater shopping centre was the most successful in its 45-year history.
The new store opened on Saturday 24 May with the bank holiday weekend registering record customer numbers and all-time high sales volumes, with over 10,000 visitors in the first three days of trade. It saw queues reaching the length of the mall, reaching to the door of John Lewis as customers waited patiently to shop one of the country’s few Pop Mart Roboshops and enjoy a Bluey meet-and-greet.
“The success of our new Generation 5 concept and our Bluewater store is, above all, a huge credit to our retail, commercial, marketing and property teams”
The store’s second weekend celebrations will continue with a Peppa Pig ‘Daddy Pig’ meet and greet and a series of live Pitter Patter Pets demonstrations in-store.
Andrew Murphy OBE, CEO of The Entertainer, said: “The success of our new Generation 5 concept and our Bluewater store is, above all, a huge credit to our retail, commercial, marketing and property teams. With a record number of customers in the first three days the store is off to an incredibly strong start, with Lego, Pop Mart and our exclusive private label products all proving very popular. Consolidating the strength of the shop’s product offering, we’re delighted with the enthusiastic customer response to our price match promise – guaranteeing Kent’s toy lovers the very best prices in the mall and the local area.”
