The retailer says its top toys for Christmas reflect a “cultural shift towards simplicity”, highlighting Ty Bouncers, plush and role-play alongside tech innovation
Hamleys has shared its picks for the top toys for Christmas 2025, underscoring a “growing cultural shift towards simplicity”, balanced with tech innovation.
The retailer’s senior buying team honed their festive recommendations to 15 top choices. They range from tactile comfort, uncomplicated and nostalgic fun, to hi-tech lines including a robotic Toy Story Woody, a zippy remote controlled drifting car and an AI powered football skills game from Golden Bear.
Ty’s Bouncers, a range of licensed and unlicensed soft, collectible bouncy toys, have stood out as an early contender for Hamleys’ best festive seller.
Victoria Kay, Head of Buying and Merchandising at Hamleys, said: “They’ve been building steadily all year to a point now where they’re a full-on craze. They work because they represent uncomplicated fun: a timeless toy, reimagined. They are simple – no tech, no instructions — just bounce and laugh. They also offer tactile engagement with soft textures and the friendly faces offer a sensory break from digital overload. They evoke nostalgia – the charm of classic toys, reminding parents of their own childhoods. In a world full of noise, they’re a reminder that sometimes, the simplest things bring the biggest smiles.”
Hamleys’ Festive 15
Lego Marvel Spider-Man vs. Doc Ock Subway Train Scene Set, Lego
Roblox Dress to Impress fashion dolls, Click
TY Bouncers, Ty
L.O.L. Surprise Magic Flyers, MGA Entertainment
Hamleys Market Place Food Pizza Slice, Hamleys
Strikesphere Soccer Dash, Golden Bear
Human Controller, Tomy
Robosen Mini Robot – Toy Story Kit – Woody, Robosen
One Piece Egghead Arc Series, Mighty Jaxx
Micro Drift RC, Hamleys
Star Wars Power Crystal Lightsaber, Hasbro
Evie with Blanket, Character Options
Sky Trails: S1 Starter Kit, Playmobil
Wooden Hamburger Stacker, Hamleys
Hamleys Bertie Heritage Teddy Bear, Hamleys
