Fans, celebrities and influencers flocked to the hot ticket free Harry Potter Birthday activation that showcased best-in-class products from brand partners including Bloomsbury Publishing, Jazwares, The Lego Group, Lola’s Cupcakes, MGA Entertainment, The Noble Collection, Rubies Masquerade Co. Schleich, Smyths Toys, Spin Master, Haribo, Yoto, Warner Bros. Studio Tour London – The Making of Harry Potter and award-winning stage-play Harry Potter and the Cursed Child.
In honour of the magical wizard’s birthday on 31 July, a free Harry Potter Birthday fan celebration pop-up event took place in central London for one day only.
Celebrities, along with Gen Z and family influencers attended an exclusive Golden Hour press preview ahead of the pop-up’s public opening. The event welcomed an impressive line-up of high-profile fans, who helped generate press and social buzz for this magical celebration.
Fans donned their best wizarding finery to play magical games, pose for spellbinding photo opportunities and check out enchanting products before taking home some fabulous treats.
Activities included –
Signing Harry’s Giant Birthday Card – Each guest could leave a special birthday wish for Harry Potter!
Guess How Many Hogwarts House Jellybeans Challenge – Win a family ticket for 4 to watch the multi-award winning stage play Harry Potter and the Cursed Child in the West End
Face Painting – Harry Potter themed face paint art to add a touch of magic
Photo Opportunities – Capture the magical moment in a special Harry’s Birthday Celebration photobooth. Guests also had the chance to pose with a LEGO big build of Harry Potter himself, and a special oversized Hogwarts Acceptance Letter Envelope, courtesy of Warner Bros. Studio Tour London – The Making of Harry Potter!
Harry Potter Cupcake Tasting – Guests were treated to a full-sized cupcake courtesy of Lola’s Cupcakes
Spellbinding Displays – An assortment of best-in-class Harry Potter licensed products were on display.
Magical Prizes and Surprise Giveaways – Fans were treated to prizes from partners including The Lego Group, The Noble Collection, Harry Potter and the Cursed Child and Warner. Bros Studio Tour London.
Stamp Card Collection – Guests collected stamps at each of the activities to claim a magical party favour, a free package of limited-edition Harry Potter Hariboand a special Harry Potter discount offer from MinaLima.
Brand partners played a key role in the success of the event. Captivating displays showcased a stunning array of products from leading as stated above.
