The multi-brand retail pop-up store is a new activation for this summer, opening in Piccadilly Circus Saturday 16 August
Hasbro is bringing the fun to central London this summer with the opening of Hasbro Hub London, a new multi-brand retail pop-up store in the heart of Piccadilly Circus.
Opening its doors on Saturday, 16 August, the limited-time retail experience will invite fans of all ages to explore, play, shop and capture unforgettable moments with some of Hasbro’s most iconic brands. The location is operated by Event Merchandising, the team behind the Transformers and Peppa Pig stores at Battersea Power Station.
“Hasbro Hub London is a celebration of play, storytelling, and fandom—right in the heart of one of the world’s most iconic cities”
“Hasbro Hub London is a celebration of play, storytelling, and fandom—right in the heart of one of the world’s most iconic cities,” said Matt Proulx, SVP, Global Experiences, Partnerships & Music at Hasbro. “Whether you’re embarking on an epic adventure withDungeons & Dragons, jumping in muddy puddles with Peppa Pig, or hunting for exclusive Transformers collectibles, there’s something here for every generation of fan. This is Hasbro like you’ve never experienced it before.”
The store will feature characters, products and experiences from across Hasbro’s expansive portfolio, including Dungeons & Dragons, Fury, Littlest Pet Shop, My Little Pony, Nerf, Peppa Pig, Play-doh, Transformers and more.
Spanning over 3,000 square feet across two floors, Hasbro Hub London is located at Below the Lights, a new destination for branded experiences at one of the city’s most recognizable landmarks. Timed to coincide with peak summer tourism and UK school holidays, the pop-up promises to deliver high-energy engagement for families, kids and kids at heart of all ages.
Featured experiences include a Life-size Connect 4 and oversized photo ops, product demonstrations and interactive gameplay, Hasbro claw machine and collectible pick and mix souvenirs, exclusive merchandise across brand, and legacy artwork and behind-the-scenes moments from Hasbro’s world of play.
