Blooms is the first-ever Play-Doh line designed specifically for adults and taps into the botanicals trend
Hasbro has announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults.
The new collection reimagines the Play-Doh experience as an elevated way to craft realistic floral arrangements, marking the brand’s entry into the adult crafting and home décor space.
Each Blooms by Play-Doh kit guides users through creating lifelike flowers, from shaping individual petals to arranging a finished bouquet. The process is hands-on and immersive, with step-by-step instructions that make it approachable for beginners while delivering a polished result. Each kit includes everything needed to complete an arrangement, including Play-Doh compound, tools, moulds, a vase and finishing spray. How-to videos for each kit are available on the Blooms by Play-Doh YouTube channel.
Once complete, creations can be preserved and displayed, offering a decorative piece made entirely by hand. A key innovation is the inclusion of a specially formulated finishing spray, which helps maintain the structure of the flowers over time so arrangements can be enjoyed for months.
“The Play-Doh brand has always been about the limitless possibilities of imagination. That feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro. “Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process and create something beautiful you can enjoy long after you’ve made it.”
Blooms by Play-Doh kits in a range of sizes and styles are now available at a variety of retailers and will also be live on TikTok Shop on 16 July, marking the Play-Doh brand’s first product debut on the platform.
