Huffy announces four new hires

Huffy announces four new hires

US household brand Huffy is strengthening its position in the UK as a supplier of bikes and ride-ons with the addition of four recruits to its UK headquarters in Bedfordshire.

The latest hires include UK sales manager Rachael Bradshaw, who has a wealth of experience in the toy and preschool industries. Her previous companies include Maclaren, Mega Bloks and Zapf Creations, so she is no stranger to supporting key toy retailers in the UK. Reporting into Rachael is sales agent Ian Rice, who made his debut for the company at Toy Fair in January. He will be managing the independent toy channel.

Ben Jarrett has also been appointed as ecommerce sales manager to further Huffy’s growth in ecommerce retailers across the UK and EU. He joins with expansive background in ecommerce for several corporate businesses.

Supporting Ben in his mission to promote online sales is ecommerce digital marketing co-ordinator Glenn McGrath, who is dedicated to delivering a high standard of content for retailers to use in-store and online. As a qualified graphic designer, Glenn has considerable experience in marketing and content creation.

Jon Tilley, general manager for UK and Europe, commented: “This dynamic group of people all bring experience, passion, and drive to our business, which is everything Huffy stands for. We welcome them all to the Huffy family, as we set to accelerate our business goals in 2022. We feel that these new recruits will play a key role to strengthen our position in the UK. They are absolutely the key players that we need in the business to support our new Disney initiatives. It’s phenomenal that with just 18 months in the making, Huffy is fast becoming the go-to brand for bikes in the UK.”

The Huffy team will be exhibiting at the INDX Toys & Nursery Show on April 6 and April 7 at Cranmore Park Conference & Event Centre in Solihull, and at The Toymaster May Show from May 17 to May 19 at the Majestic Hotel in Harrogate.

The company’s Bedfordshire showroom is also now open for viewings of its extensive range of bikes, ride-ons and the new Disney, Marvel, and Lucas Film licensed products. For further information, email or call 01525 664041.

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