The partnership brings the hit Fuggler brand into new categories, including back to school, games and puzzles, sensory toys and wearables
Hunter Price International has unveiled details of its global partnership with Libertas Brands to grow Fuggler, the best-selling funny ugly monsters IP, in new categories and territories.
The lovable characters are now available across a range of games and puzzles, collectible pin badges, stationery, sensory toys and more. Hunter Price has also developed backpacks, big and small, which incorporate clip-on fashion accessories and stationery items, all of which will start arriving in the USA and UK from November.
“Pushing creative boundaries is what we love to do, so teaming up with these comical and chaotic characters are right up our street,” said Hunter Price Commercial Director Allana Holmes. “Mischievous and very distinctive, they’re little rascals; I suppose some may say we have a few things in common with these tiny terrors, which makes Fuggler and Hunter Price the perfect creative partner to support the brand’s global expansion plans.”
Previews for the 2026 Fuggler collection, which includes new monster character additions, product extensions, creative play and accessories, have also begun.
Mark Kingston, CEO and co-founder of Libertas Brands, added: “Hunter Price is known for its playful approach to consumer products; their creativity commands attention and certainly makes an impact wherever they go, just like Fuggler! We’ve loved seeing the team interpret the unique Fuggler look across so many cross-category products; we can’t wait to cause lots of monster mayhem together.
