Informa Markets’ Global Licensing Group, the Brand Licensing Europe parent, is to launch a new event specifically for UK retailers in partnership with Licensing International. 

Licensing For Retail will take place on April 19 at Convene in London, with the event free for vetted retailers. Non-retailers – licensees, licensors, brand owners, agents, and service providers – can purchase tickets which are on sale now. 

Laura Freedman-Dagg, Global Licensing Group’s head of retail said: “The Licensing for Retail programme has been designed 100 per cent with retailers’ objectives in mind. 

“By providing through-the-year content in addition to the Retail Mentoring Programme and Brand Licensing Europe (BLE), our goal is to help retailers understand more about how brands and customer fandom can drive their strategy forward and, as a result, maximise their use of brand partnerships to drive sustainable growth. This is so important right now, given all the challenges retailers are facing.”

Steve Manners, UK MD and head of global marketing at Licensing International, adds, “We’ve been working closely with Informa to find ways to further engage with retailers and create relevant and informative programmes that demonstrate the value of licensing.  Licensing for Retail is a natural progression from our previous events, which we are confident will be of significant benefit to retailers, licensees, licensors, and agents.”

The announcement stated: “The content is designed to deliver practical takeaways that will help retailers to navigate the world of branded consumer products through trend presentations, case studies, and updates on the latest technological advances and will follow four themes throughout the day, with a special keynote address taking place before lunch.”

The four themes are Setting the Scene – The power of brands at retail; Licensing and You – How brand licensing is so much more than ‘brand slap’; The Future – How will brands be represented at retail in 5-10 years?; Coming Together – Licensors, Licensees, and Retailers.

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