Jazwares’ new deal with Miraculous Corp includes the global rights for collectibles, action figures, fashion dolls, role play and more – with the first wave coming early 2027
Jazwares has signed as global master toy partner for Miraculous: Tales of Ladybug & Cat Noir, the hit animated series from Mediawan and ZAG’s recently formed joint venture Miraculous Corp.
Under the multi-year agreement, Jazwares will develop a range of role play, fashion dolls, plush, collectibles, action figures, play sets and seasonal items, the first of which will hit shelves in spring 2027.
“Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power”
“At Jazwares, we create toy universes that connect deeply with audiences – from imaginative play to premium collectibles – and Miraculous provides the perfect canvas to expand that world,” said Jeremy Padawer, Jazwares’ Chief Brand Officer. “Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure.”
Roz Nowicki, Global Head of Consumer Products at Miraculous Corp added: “Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise – its most ambitious chapter yet.”
The Miraculous brand is marking its 10th anniversary and readying the seventh series of its animation next year, as well as a spin-off series and first feature film from Despicable Me producer John Cohen.
