Jazwares will bring first-of-its-kind collectible plush to market for FIFA World Cup 2026 as global plush licensee
Jazwares has been named the official worldwide plush licensee of the FIFA World Cup 2026.
The product range will launch in June 2026 ahead of the tournament, bringing fans around the world a winning lineup of competition-themed plush, including the highly anticipated official mascot.
Hosted across 16 cities in North America from 11 June to 19 July, the 39-day sporting event will see Jazwares alongside fans every step of the way, offering unique products designed for participating countries and their supporters.
“Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere”
Creating keepsakes that embody the spirit, pride, and excitement of the game, the collection includes plush items, wearables, and novelties inspired by the tournament’s energy and global unity. Designs range from pieces honouring participating nations to playful fan gear for the stands.
“Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere,” said Sam Ferguson, Senior Vice President of Global Licensing, Jazwares. “From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.”
Fans everywhere can enjoy three core mascot plush representing the host countries (Canada, Mexico, and the USA) along with a variety of other items, while match-goers can take home limited-edition collectibles available only at select events. An official lineup of all the products featured in the collection will be revealed early next year.
