Hitster Pop Ups are reaching shoppers in high-footfall retail destinations this Christmas season, including Westfield, White City in London
Jumbo is amplifying the global sales success of its Hitster music party games collection with the installation of branded pop-ups at two high-footfall shopping destinations.
Part of a robust 360-degree marketing campaign for the Hitster brand, which also includes paid influencer partnerships and a PR campaign, the Hitster Pop Ups are situated in Westfield, White City in London and The Trafford Centre in Manchester. Both locations will run from now into 2026, offering consumers the chance to take a break from their Christmas and New Year shopping and fully immerse themselves in the Hitster experience.
“We’re always looking at ways to build on this success and we’re confident that Guilty Pleasures brings further personality to the Hitster brand”
“The Hitster range has performed extremely well since the launch of Hitster Original in 2023,” said Colleen Rea, Marketing Manager at Jumbo Galt. “We’re always looking at ways to build on this success and we’re confident that Guilty Pleasures brings further personality to the Hitster brand. We’re very excited about the Hitster Pop Ups; they’re based at great retail locations, and the easy gameplay of Hitster combined with the biggest and best tunes from the last 100 years will bring some much-needed joy – and a touch of nostalgia – to the Christmas shopping experience.”
As well as being able to try out the latest Hitster Guilty Pleasures game, consumers will also be able to take part in demonstrations – complete with giant Hitster cards – engaging activations, and competitions across the whole Hitster range. DJ appearances are also planned on selected dates in the weeks before Christmas offering an additional draw for shoppers.
With over 8 million units sold worldwide, the Hitster brand, which includes Original, Summer Party and Bingo, has been a global hit, with Guilty Pleasures set to continue that success. From Steps to Shania, B*Witched to Blue, Hitster Guilty Pleasures puts players’ music knowledge of outrageously cheesy tunes to the test, challenging them to correctly guess when each song was released, and place them into their music card timeline. The first player to get 10 cards in their timeline, wins the game.
