Just Play UK made its third appearance at MCM Comic Con London last weekend, with a large, fully branded stand – a hotspot for fans of all things Disney and Pixar, as well as new IP, Knotz Animals.
With the event held on the same weekend as the live action Disney’s Lilo & Stitch movie launch, Just Play made its master toy presence known at the pop culture exhibition with a #StitchCrashesDoorables statement and photo opportunity. Fans flocked to have their picture taken with the larger-than-life Many Moods Stitch plush backdrop. While on the stand they were able to take full advantage of Just Play’s display of movie-inspired Lilo & Stitch lines.
“Our two appearances at Comic Con London last year were a resounding success, making our presence at this year’s May show a given”
The new Many Moods Stitch interactive feature plush that brings Stitch’s lovable personality to life was popular. Fans were also thrilled to have the first ever opportunity to get their hands on the Stitch Talking Mask before its official release later this year.
Tess Parsons-Broome, UK marketing manager at Just Play, said: “Our two appearances at Comic Con London last year were a resounding success, making our presence at this year’s May show a given. The event celebrates so much pop culture under one roof, assuring vast footfall and offering the perfect space to highlight our latest ranges. This year’s event didn’t disappoint. The timing coinciding with the theatrical release of the Disney’s Lilo &Stitch offered an ideal springboard to introduce our Stitch movie lines, alongside other bestsellers, including Doorables.”
The eye-catching displays on Just Play’s stand also shone a spotlight on all the latest lines from Disney Doorables and its Adoorbs Dolls. Over the course of the three-day event, hundreds of collectible figures and dolls inspired by favourite Disney and Pixar characters were sold to passing fans.
