The Disney Stitch Ultimate Stitch Interactive Plush launches to higher than anticipated sales, as Just Play UK works with retailers to deliver more stock for Christmas
Just Play UK is celebrating higher than anticipated volume sales for its Disney Stitch master toy collection, with its most recent launch, the Disney Stitch Ultimate Stitch Interactive Plush, an early Q4 success story.
The impressive early figures are indicative of a strong final quarter for the range, as the firm kicks off its marketing activations for the season.
Disney Stitch Ultimate Stitch Interactive Plush launched last month as the most feature-packed toy in the range to date. With more than 100 sound and motion combinations and movie-accurate styling, the toy recreates the character with impressive realism and attention to detail. This interactive toy has seen unprecedented popularity, and Just Play UK is working closely with its retail partners to ensure more stock is available to meet the huge, anticipated demand in the run-up to Christmas.
Amy Saunders, UK Country Manager at Just Play UK, said: “Our Disney Stitch toy range goes from strength to strength, and with 2025 a huge movie year for the franchise, sales have surpassed our expectations. The live-action film gave us the perfect opportunity to say aloha to exciting new additions to the collection, including Ultimate Stitch and Many Moods Stitch, which have been winning major toy awards across the UK, France, Germany, and the United States.
“As we hit the final quarter, we’re putting our full weight behind this best-yet offering to allow it to reach its untapped potential, whilst also safeguarding the future of the range. The Westfield London event offered a brilliant springboard to showcase Ultimate Stitch to his fanbase, but this is only the beginning of the activity we have planned, so watch this space!”
The firm’s heavyweight marketing drive is now underway and will ensure Ultimate Stitch and Just Play’s wider Disney Stitch range gets maximum visibility throughout the season. Already, activity has included an immersive launch event for Ultimate Stitch, hosted within the Westfield White City shopping centre, in tandem with the Disney Store. Here, Disney Stitch fans enjoyed live demonstrations of the toy, posed for photos in the “Snap Shack” with Ultimate Stitch.
Ultimate Stitch’s hilarious antics are being broadcast for all to see, in the TVC, with a linear TV campaign that kicked off in August. This is just the start, as the push will be further amplified with YouTube ads, digital and gaming preroll and paid social.
Celebrity family influencers have also embraced the launch, with Anna Williamson, Danielle Lloyd, Laura Hamilton and Dani Harmer all sharing their love for Ultimate Stitch with their Instagram followers. A substantial programme of influencer activity is also planned across all key social platforms to keep the item front of mind for families ahead of the gifting season.
