LeapFrog’s latest innovation took centre stage in a two-day retail activation last week as the brand readies a packed Q4 marketing campaign
LeapFrog hosted a high-energy promotion for its latest innovation, LeapMove, during this year’s back to school season, giving retailers and consumers a glimpse of its sell-out potential ahead of Christmas 2025.
The two-day activation, which took place on 27-28 August was positioned alongside a manmade beach and funfair installation, which attracts close to 70,000 visitors daily.
Hundreds of children stepped into the LeapMove zone to jump, dance, spell, and count their way through a variety of active learning games, each one powered entirely by the players’ own movements. Queues formed throughout the day, proving strong consumer appetite for the product.
Rebecca Lazarus, Marketing Manager, VTech Electronics UK and Ireland, said: “The LeapMove activation brought the product to life in a way that instantly connected with families. Watching children light up as they realised that they were the controller, jumping, running, and dancing to learn, reinforced LeapMove’s true point of difference. The response over the two days was phenomenal and gives us real confidence that this will be a must-have item for Christmas 2025.”
Every child attendee received a free LeapFrog-branded water bottle, sweatband, and headband, helping to extend brand visibility long after the event. The location’s high footfall, combined with LeapMove’s unique mix of fun and education, created a buzz that translated into strong interest from both parents and local retailers.
LeapMove delivers on multiple key toy trends: active play, family-inclusive fun, and screen time with real developmental benefits. With 25 built-in motion-powered games across maths, spelling, logic, vocabulary, and dance, LeapMove turns any living room into an interactive learning space, all without the need for internet connectivity.
For retailers, LeapFrog is supporting the Christmas roll-out with in-store demo units, eye-catching POS materials, and digital marketing assets to drive sell-through. Its appeal spans from preschoolers to early primary school ages, offering extended play value and a clear gift choice for parents seeking both fun and educational impact.
With LeapMove now available for order, the activation has not only captured the imagination of children and parents but also demonstrated the commercial potential of this standout new release as we head into Q4.
