The first set based on Netflix’s hit animated movie will launch this summer, with additional sets to follow in 2027
The Lego Group and Netflix have announced a range of products based upon the streamer’s most popular movie, KPop Demon Hunters.
The first new product in the collaboration will be revealed this spring, and is set to launch summer 2026. Additional sets will follow in 2027.
Lena Dixen, SVP, Product Group, Core Businesses at the Lego Group, said: “We are over the (hon)moon about this new collaboration. KPop Demon Hunters and Lego fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through Lego building. The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. We hope fans will be as excited about the sets as we are!”
The first Lego KPop Demon Hunters set launching this summer will bring to life the beloved, supernatural creature from the movie. Designed for ages nine-plus, the set is great for both play and display. The additional sets coming in 2027 will expand the Lego KPop Demon Hunters universe with new creative play opportunities.
Marian Lee, Chief Marketing Officer at Netflix, added: “As KPop Demon Hunters continues to break records both on and off screen, we’re delighted to continue expanding this world IRL [in real life] and partner with the Lego Group for a brand new collection of beautifully designed and authentically-detailed sets – for the fans!”
