More than half of Lego’s packing lines have now replaced single-use plastic with sustainably sourced paper-based alternatives
The Lego Group is celebrating a significant milestone in its efforts to make its packaging more sustainable.
The toy maker has announced that single-use plastic bags in more than half (56%) of the packing lines that package Lego bricks have now been replaced with sustainably sourced, technically recyclable paper-based alternatives.
Currently, 93 per cent of Lego packaging by weight is made from paper, cardboard and other paper-based materials, making the vast majority of Lego packaging recyclable.
“We are on an ongoing, continuous improvement journey,” said Jesper Toubøl VP, R&D packing and packaging. “Once the roll out of bags is complete, we’ll explore ways to enhance and continue to make the bags, and the building experience they offer children and families, ever better.”
It is an issue that is important not just to Lego, but to the kids it serves, the company says. A recent survey of more than 25,000 kids aged 5-12 years from 36 markets, commissioned by Lego, found that four in five children say they care about recycling and are interested in reducing waste.
Introduction of the new paper-based packing lines in the group’s factories in China and Vietnam is now largely complete, and Lego says it is aiming to implement those changes across its remaining factories in the Czech Republic and Hungary by 2026, and Mexico during 2027.
