Britain’s fastest growing equestrian brand, LeMieux, has announced the launch of its first-ever Toy Rider dolls.
Designed to delight pony-mad children everywhere, these beautifully crafted dolls bring the world of LeMieux Toy Ponies to life like never before.
Combining the quality and authenticity LeMieux is known for, the new Toy Riders – Chloe, Olivia, and Maya – are interactive, fully articulated equestrian dolls made for imaginative and educational play. Each Toy Rider features real-feel hair, natural eyelashes, and comes dressed in removable LeMieux riding wear – including helmet and boots. Their posture-correct design allows them to ride LeMieux Toy Ponies authentically, holding reins and resting their feet in stirrups. They are fully self-supporting both on and off their ponies and suitable for children aged 3 and above.
“Our Toy Riders expand the magic of our LeMieux Toy Pony collection, allowing children to engage in even more lifelike equestrian role play”
Dan Mahoney, LeMieux CEO, said: “Our Toy Riders expand the magic of our LeMieux Toy Pony collection, allowing children to engage in even more lifelike equestrian role play. They encourage imaginative, sensory-rich role play, helping children build confidence, empathy,and equestrian knowledge in a fun and accessible way”
Also launching are the mix and match LeMieux rider outfits. These come in three signature colours – Chilli, Ice Blue, and Hunter Green – and include breeches, a base layer, and a hat silk. Designed for mix-and-match creativity, the outfits allow countless colour combinations when paired with LeMieux’s Toy Pony range.
The dolls are compatible with LeMieux’s wide range of Toy Pony accessories and an exciting collection of Toy Rider Outfits.
They are available from today, Wednesday 9 July, from LeMieux and selected retailers.
