Little Tikes is dedicated to providing quality toys for little ones, from indoor toys that aid with development to innovative toys designed to champion outdoor play.

Throughout 2021, Little Tikes products have yet proved popular with industry experts, scooping up several awards across the Rainbow Toy Awards, Creative Play Awards, Dad’s Choice Awards, and Loved By Children Awards in recent months.

In the Creative Play Awards, Little Tikes scooped the award for the Best Outdoor Toy in the 4-7 age category with the T-Rex Truck, while the Little Tikes My First Bathroom Sink was Highly Commended in the imaginative roleplay category aged 4-7.

The brand also saw wins come through the Dad’s Choice Awards, in which the T-Rex Truck was also awarded the winning pick in the ride ons category. Little Tikes’ highly commended accolade in the Dad’s Choice Awards was given to the Princess Cozy Coupe Shopping Cart, which received the honour in the dressing up and roleplay category.

In a spree of recent awards wins, the T-Rex Truck also won the best wheeled toy in the Rainbow Toy Awards, with the Little Baby Bum Wheels on the Bus Scoot by Little Tikes receiving highly commended in this category. The My First Mighty Blast Dual Blaster went on to win the best outdoor toy award, with the Rescue Tales Adoptable Pets Assortment receiving a highly commended award in the soft toy category.

The award wins don’t stop there for Little Tikes. Earlier this month, the Loved By Children Awards were announced, in which Little Tikes stole the show with four platinum award wins and one gold award. The Little Tikes Tobi 2 Director’s Camera, Rescue Tales Groom N Go Backpack and My Real Jam Electric Guitar won platinum in the best electronic toy, best playset, and best innovative toy categories respectively. The Tobi 2 Director’s Camera also won platinum in the best toy design category and the Rescue Tales Groom N Go Backpack also won Gold in the best activity toy  category.

“We are delighted to again win a number of awards across a number of different award committees this year”

Michelle Lilley, head of marketing at Little Tikes

Michelle Lilley, head of marketing at Little Tikes, said: “We are delighted to again win a number of awards across a number of different award committees this year. It really shows testament to the quality of Little Tikes toys. Knowing that many of the awards are judged by parents, children and industry professionals alike makes the award wins even more special, and we can’t wait for everyone to see our new innovation throughout 2022 – it’s a really exciting time for the brand.”

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