“Record breaking” performance for Magic: The Gathering a driving force behind Hasbro’s 8 per cent Q3 revenue growth
Hasbro’s third-quarter revenue grew 8 per cent year-on-year according to its earnings report, with operating profit of $341 million, a 13 per cent rise from the same period in 2024.
The primary growth driver was Magic: The Gathering, the trading card game (TCG) from Hasbro company Wizards of the Coast. Magic revenue soared by 55 per cent YoY, driven by in-universe set Edge of Eternities and its licensed tie-up for Marvel’s Spider-Man, launched in late September. Premium, limited edition cards aimed at collectors – known as Secret Lair – also helped fuel the TCG’s growth.
“Hasbro delivered another quarter of growth, highlighting the strength of our brands and Playing to Win strategy”
“Hasbro delivered another quarter of growth, highlighting the strength of our brands and Playing to Win strategy,” said Hasbro CEO and former Wizards President Chris Cocks. “Wizards of the Coast led the way as Magic: The Gathering continues to break records. Consumer Products POS and market share accelerated ahead of the holiday, and our high-margin licensing business is unlocking new opportunities. With major announcements coming at The Game Awards in December, we’re poised to enter 2026 with momentum.”
Revenue of on-shelf consumer products dipped 7 per cent owing to “retailer order timing tied to later holiday shelf resets”, according to Hasbro. Peppa Pig, Marvel, GI Joe and Beyblade products all saw growth, with further increases expected around the end-of-year gift-giving season.
The quarter brings Hasbro’s year-to-date revenue growth to 7 per cent, with expected full-year growth in the high single digits.
“Our teams delivered another quarter of disciplined execution and operational progress,” said Gina Goetter, Hasbro Chief Financial Officer and Chief Operating Officer. “We managed tariff volatility with agility, protected margins through cost productivity and pricing discipline, and continued to advance our transformation initiatives. These actions position Hasbro to close the year from a position of strength, and we remain firmly on track to achieve our mid-term financial commitments.”
