With more than 13bn YouTube views and a beauty line with Sephora, Moose says the new Salish collection is designed for her highly engaged fan base
Moose Toys has entered into a long-term brand and licensing partnership with global digital creator Salish Matter to develop a new toy line.
The collection is inspired by Salish’s interests, aesthetic, and emotional connection with her audience, and is designed for her highly engaged fan base, with the gymnast and YouTuber on board as co-creative director.
“This partnership reinforces Moose’s position as the destination for the world’s biggest and most influential creators,” said Ronnie Frankowski, CEO, Moose Toys. “The Salish line represents an evolution that moves beyond brand collaborations to building owned brands with long-term potential. Salish resonates strongly with kids and tweens through her authenticity, creativity, and relatability, making her Sephorauniquely positioned to translate influence into a successful consumer brand.”
Salish teamed with Moose on the launch of its award-winning beauty-inspired slime brand Gui Gui, where she lent her star power to a hugely successful brand collab and in-person appearance, supported with social amplification. She ranks among the most influential female creators within Moose’s core demographic, reaching more than 13.3 billion lifetime views across her shared YouTube channel.
As co-creative director on her own range, Salish will work closely with Moose’s design and development teams to shape the brand’s look, feel, and personality.
“I want this brand to feel fun, positive and relatable. Something people of all ages can connect with,” said Salish. “It reflects my personality, my everyday lifestyle, and what I love, and working with Moose helped bring that vision to life in such a cool way.”
The young content creator was named 2025 Female Creator of the Year at the Kids’ Choice Awards, and is the founder of the popular “Sincerely Yours” skincare brand at Sephora. The first range from Moose is planned to launch at retail at the end of 2026.
