Moose Toys has announced the acquisition of Bananagrams, the global word building game. The move strengthens Moose’s global games portfolio and brings together two family-founded companies with a shared commitment to creativity, innovation, and delivering unique play experiences.
Bananagrams is an evergreen title played by millions in over 30 countries and 16 languages. The Rhode Island-based company has earned a devoted following with its super simple rules, fast paced action, stand-out packaging, and tactile, high-quality gameplay.
“Bananagrams shares our family-driven values and embodies everything we represent at Moose. This now instantly recognisable brand brings people all over the world together for connection and play”
Paul Solomon, CEO and co-owner of Moose Toys, said: “Bananagrams shares our family-driven values and embodies everything we represent at Moose. This now instantly recognisable brand brings people all over the world together for connection and play – the same ethos behind all our innovation at Moose. We’ve admired how this amazing team turned a simple idea into a household name, and we see enormous potential to continue its legacy as part of our ongoing strategy to accelerate our growth in the Games category.”
Rena Nathanson, CEO and co-Inventor at Bananagrams, said: “We are absolutely thrilled that Moose Toys is taking the Bananagrams brand into its next chapter. We’ve always been a small but passionate team dedicated to making games that bring joy, laughter, and connection. Moose shares that same passion, and we couldn’t think of a better partner to continue what we started and take Bananagrams to even more families around the world.”
Since launching its Games division three years ago, Moose has built a $100M business through a combination of acquisitions, licensing, world class partnerships and new product development. Acquiring the Bananagrams brand offers an exciting opportunity to accelerate that growth while continuing to develop world class brands.
