New licensed ranges from Moose include Young MacDonald and Charlie vs. the Chocolate Factory
Moose Toys and Netflix are expanding their partnership with new toy lines inspired by Young MacDonald, and Charlie vs. the Chocolate Factory, an animated film inspired by the Roald Dahl classic.
The new agreement builds on Moose’s growing relationship with Netflix, following its successful collection of toys inspired by the streamer’s live-action One Piece series. Netflix acquired the Roald Dahl Story Company in 2021.
“This is a meaningful next step in our relationship with Netflix as we continue to develop a dynamic portfolio of entertainment-driven brands,” said Ronnie Frankowski, CEO, Moose Toys.
“Both Young MacDonald and Charlie vs. the Chocolate Factory offer immersive storytelling and playful worlds that are ideal for the kind of surprising, innovative toys Moose is known for. We see a tremendous opportunity to create products that connect with kids in fresh and meaningful ways.”
Moose Toys translate the worlds of Young MacDonald and Charlie vs. the Chocolate Factory into imaginative, innovation-driven toy lines. Additional details on the toy lines, distribution and marketing support will be announced at a later date.
Filippo Zuffada, Senior Director of Consumer Products, Hardlines at Netflix, said: “From the very beginning, the Moose Toys team has shown a deep passion for our stories which fuels a truly creative partnership. We’re excited to grow the kids and family business together with these new titles – bringing the playful, colourful worlds to life beyond the screen in a way that feels truly magical for kids, families and fans of all ages.”
Inspired by the beloved nursery rhyme, Young MacDonald follows the six-year-old grandson of Old MacDonald, Mac, and his best pal Dumpling the pig. Charlie vs. the Chocolate Factory is a new animated film releasing in 2027 only on Netflix, following the aftermath of the Golden Ticket story.
