Le Petit Prince Licensing and Ukrainian licensing agency, Nerd, (part of film.ua group) have signed an agreement appointing Nerd as the official representative of The Little Prince brand in Ukraine.
Nerd will work on expanding the licensed product portfolio of The Little Prince in Ukraine This will include toys, accessories, books, stationery and other product categories aligned with the spirit of the iconic book.
“We are happy that The Little Prince now has a reliable partner in Ukraine”
Tetiana Ruban, Nerd CEO, said: “We are delighted to represent The Little Prince – a true heritage of world literature and a legendary character. It’s a part of Ukrainian mandatory school programme, therefore, most people know the story and many like its beauty and timeless senses. Our team loves the brand and we will do our best to discover the licensing potential.”
Since its release in 1943, The Little Prince has become one of the best-selling books in history, with more than 300 million copies sold worldwide. Animated series, cartoons, and films about The Little Prince are watched by millions of people, and studios continue to create new versions and screen adaptations.
Thomas Rivière, head of licensing and global brand manager at Le Petit Prince Licensing, said: “We are happy that The Little Prince now has a reliable partner in Ukraine. This will help further promote the values embedded in Antoine de Saint-Exupéry’s book and make them more accessible to Ukrainian audiences. We’re excited to see new opportunities develop in this part of the world, where the story and its values continue to inspire generations.”
The Little Prince has been translated into 622 languages, sells over 5 million books each year, and is supported by a network of 380 active licensees worldwide.
https://www.lepetitprince.com/en
