Mason Williams PR announce two key appointments within its award-winning family and play division.
Leigh-Anne Leonce joins the team bringing extensive experience working with iconic brands including Lego, Disney and Pokemon, while Lynsey Sizer steps into the newly created role of Head of Storytelling – Play, Games & Family reflecting the agency’s growing focus on family, play, learning, and creative engagement.
Leigh-Anne joins Mason Williams PR as a Senior Account Director with over 18 years’ experience in family-focused communications, having led campaigns for some of the world’s most recognised toy and entertainment brands alongside retail with her role at Waitrose. Her expertise spans media strategy, influencer partnerships, and product launches that resonate with both children and parents.
“I’m thrilled to join the Mason Williams family,” Leigh Anne told TnP. “The team has a fantastic reputation for creating imaginative, impactful campaigns, and I can’t wait to bring my experience from LEGO, Disney, Netflix and Pokémon to deliver even more engaging stories for brands and families alike.”
Lynsey within her new role will be spearheading strategy and creative campaigns across the agency’s family and play portfolio. With a career working on major brands including Barbie, Hot Wheels, Scrabble, Asmodee, Elf on the Shelf, and Stagecoach Performing Arts, Lynsey brings unparalleled industry knowledge and insight. She is renowned for combining creativity with commercial understanding to produce award-winning campaigns.
“I’m excited to step into this new role and help grow our play expertise across all client work,” said Lynsey. “Mason Williams PR has always been a leader in the sector, and this is a fantastic opportunity to champion play in all its forms while bringing my experience across such iconic brands to the table.”
Rita Rowe, Managing Director of Mason Williams PR, commented: “We’re delighted to welcome Leigh-Anne to the team and to formalise Lynsey’s leadership in play. Both bring incredible knowledge, creativity, and energy to the agency. Lynsey’s experience with brands combined with Leigh Anne’s expertise significantly strengthens our ability to deliver innovative, high-impact campaigns for our clients in the family and play sector.”
