To better align with the peak procurement season in South China, Toy & Hobby China, Baby & Stroller China, and Licensing China will be held concurrently on new show dates from April 9 to April 11 2026, delivering an enhanced sourcing experience to fairgoers.
The 2025 edition was heralded as a great success, attracting 72,330 buyers from more than 79 countries and regions, while showing a significant 47% increase of international visitors.
In 2026, the fairs – which will take place at Shenzhen World Exhibition & Convention Center – will continue to provide a dynamic industry platform with numerous insightful fringe events, dedicated to helping global players to explore new business opportunities.
The global toy market is experiencing transformation as concepts like ‘trendy toys’ and ‘kidults’ gain prominence. The global trendy toy market hit approximately USD 44.8 billion in 2024. Meanwhile, China’s trendy toy market has reached USD 10.1 billion, accounting for approximately 23% of the global market, underscoring the significant market potential and demand for trendy toys.
To capitalise on this opportunity, Toy & Hobby China 2025 introduced the new Trendy Toys & Collectibles zone, inviting influential brands such as Funko to showcase their latest products. Building on the success of the 2025 edition, the 2026 fair is poised to achieve new heights.
