Nominations are now open for the prestigious Lifetime Achievement honour at the 2025 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play (POP).
Taking place on November 8, this year’s event marks the TAGIEs’ 18th year celebrating the outstanding innovators, designers, retailers, suppliers, PR professionals, and marketers who drive creativity and success across the global toy and game industry.
John Barbour, toy industry veteran and chair of the TAGIE lifetime achievement committee, said: “Each year, the TAGIEs ignite the spirit of play by uniting the global toy and game community – bringing together professionals, creators, and consumers from around the world in a one-of-a-kind celebration of talent and innovation. As a centrepiece of POP Week, the TAGIEs honour creativity, contribution, and the collaborative spirit that drives our industry. It’s more than an awards show – it’s the heart of POP!”
Anyone in the industry may submit a nomination by June 30, 2025. There is no fee to nominate a candidate for consideration. Criteria for the Lifetime Achievement Award include:
- Long experience and record of accomplishment in the play industry.
- Innovative product or marketing introductions.
- Charitable efforts benefiting children and/or children’s causes.
- An unimpeachable record of integrity and respect in the industry.
The TAGIEs ceremony is one of several events that takes place during People of Play’s annual POP Week taking place November 5 to 9 in Rosemont, IL. They include the Inventor Pitch & Innovation Conference, Young Inventor Challenge, and Chicago Toy & Game Fair.
