Under the agreement, Paladone will develop and distribute lifestyle and gifting products celebrating NBC Universal brands in the USA
Paladone has expanded its licensing agreement with NBC Universal, securing rights to bring its innovative range of trend-led pop culture products to the United States for the first time.
Under the agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC Universal brands, including Shrek, Gabby’s Dollhouse, Minions, and the Jurassic World Universe. There’s also confirmation that development is underway for products inspired by the How to Train Your Dragon franchise.
“We’re incredibly excited to bring our passion for pop culture and product innovation to fans across the United States,” said Barbara Echevarria, Senior Vice President of Global Licensing and Marketing and Product at Paladone. “Our extended partnership with NBC Universal allows us to reach new audiences with creative, high-quality products inspired by some of the world’s most iconic entertainment properties.”
This extension of Paladone’s global footprint marks an exciting milestone, and follows the recent international expansion of its Bluey range, developed in partnership with BBC Studios, into Australia.
