Paladone’s Playstation Astro Bot range is lighting up fans, with more heading to aisles for Q1 2026
Enter the Astro Bot range from Paladone, PlayStation’s answer to video game icons Mario and Sonic. Since his first appearance in the 2013 game The Playroom, Astro Bot has experienced remarkable momentum, becoming the mascot of the modern gamer. Acting like a love letter to PlayStation’s extensive catalogue, his games pay homage to decades of PlayStation history, leveraging over 30 years of nostalgia. His recognition goes beyond the fans too, winning five Bafta Games awards and clinching the title of Game of the Year in 2024.
Paladone’s new range of licensed Astro Bot merchandise offers retailers both breadth and versatility, with lighting products such as the Box Light and Table Lamp serving as strong statement pieces for any bedroom or games room. The collection also includes a varied line of drinkware, including an embossed mug and a heat-change mug, featuring original Astro Bot artwork created by Paladone’s industry-leading, in-house design team. There’s a playful gamer cup that taps directly into the gaming community, and a sleek stainless steel water bottle which keeps beverages hot or cold while on the go. The entire range combines everyday practicality with collectability, encouraging repeat purchases and making these items ideal gift choices.
“In the world of licensed properties, we spend a great deal of time looking into a virtual crystal ball and leveraging great licensor relationships to build a picture of the activations, launches and releases occurring over the next two to three years”
Chris Gib, Head of Global Marketing at Paladone and WeCool toys, said: “In the world of licensed properties, we spend a great deal of time looking into a virtual crystal ball and leveraging great licensor relationships to build a picture of the activations, launches and releases occurring over the next two to three years.
“With this data, we conduct deep analysis based on years of experience and connect with our retailer and distributor partners to gain some insight into what they think their consumers will get excited about,” he adds. “The outcomes of that process guides our product development strategy which is why 2026 is going to be a big year for Paladone in terms of new ranges, formats, sub-brands and licenses.”
For fans looking to personalise their environment, the themed desk mat, fridge magnets, and gadget decals provide affordable options with a smaller inventory footprint. Lastly there are the iconic Astro Bot playing cards which come in a collectible tin, perfect as an impulse buy, stocking filler, or thoughtful add-on to larger purchases.
Looking towards the spring/summer ordering window, Paladone will be releasing three key products in Q1 2026: A highly anticipated addition to the Icon Light range alongside an Icon Alarm Clock version, plus the Astro Bot Coin Buddies money box. Due to arrive in March of 2026 and expected to be in high demand, these products will ensure fresh momentum for Astro Bot merchandise well into next year and beyond.
