New licensing agreement will see Paladone bring to market new merchandise and gift lines reflecting the iconic Lego building bricks and Minifigures
Paladone has secured a licensing agreement with the LEGO Group to bring the construction toy brand’s iconic bricks and Lego Minifigures to a variety of trend-driven merchandise and gifts.
Paladone says it is committed to designing, distributing and promoting a levelled-up range of fun and practical products inspired by the Lego Group’s iconic construction toys to international markets, leveraging its extensive global presence and expertise in trend-driven consumer products – bringing fresh, imaginative gifts and merchandise to Lego fans worldwide.
The first products are in development and will begin hitting shelves next year.
“We’re beyond excited to be building something amazing with the Lego Group, one of the world’s most loved and iconic brands” says Paladone CEO Jim Downey. “This partnership lets us click our award-winning design and global reach together with the Lego Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love.”
To meet Lego’s strong commitments to health, safety, and environmental responsibility, a team led by Celine Lu, the Head of Global Vendor Compliance & Sustainability at Paladone, has been key to the deal.
The partnership “highlights the strength of our supplier partnerships and robust systems, giving the Lego Group confidence in our capability to deliver responsibly,” Celine says. “Together, these outcomes lay the foundation for a strong, long-term partnership built on shared values.”
Barbara Echevarria, Senior Vice President of Global Licensing, Marketing and Product at Paladone, adds: “From day one, the partnership has been smooth and collaborative, and we’re truly grateful for the support and shared vision that’s guided us along the way.
